Meet Beth Bryan, PharmD
— Founder, Innovator, Fighter
Independent doesn’t mean alone. I’m a pharmacist, owner, and systems‑builder who helps pharmacies and clinics move from survival mode to sustainable growth. I fight for local care to stay local—and I bring the playbook to make it profitable.
My Story:
I opened Surgoinsville Pharmacy in 2012 to keep care in my hometown. Over the years, reimbursement pressure forced us to reinvent how independent pharmacy survives—and serves. We built out clinical services, med‑packaging at scale, and ultimately launched a clinic to handle more care in‑house. Today, through InnovateRx Advisors, I help other owners do the same: introduce direct‑pay care, stabilize revenue, and systemize operations so the whole business can breathe.
What I Do
I build and install practical systems that generate recurring revenue and reduce owner overload:
- Clinic360™ (CPESN Exclusive): Lesson‑based roadmap + resources + group calls to guide CPESN pharmacies into direct primary care.
- RxRevenue Builder™: Membership systems for med‑packaging, clinical subscriptions, and employer services.
- RxSystems™: SOPs, role maps, and training so your business runs without you in every detail.
- Marketing Services: Field‑tested strategy + content packages (social, email, funnels, employer outreach).
How We’ll Work Together
- Roadmap: We clarify your revenue targets and choose the right program (Clinic360, RxRevenue Builder, or RxSystems).
- Build: We install SOPs, roles, pricing, and dashboards—and set a realistic launch plan.
- Grow: We add marketing that fits your capacity and keep iterating until revenue is steady and staff feel confident.
What I Believe
- Independent pharmacy isn’t dead—it’s evolving. Owners who systemize will lead the next chapter.
- Keep care local. Communities deserve access, choice, and providers who know their names.
- Less chaos, more clarity. Your staff should know exactly how to win each day.
- Systems with Soul. Efficiency and empathy are not opposites.
Why Work With Me
- Field‑tested, not theory. I run a rural pharmacy and a clinic; everything I teach is used in‑house first.
- Systems first. Clear roles, SOPs, and dashboards so growth is repeatable and measurable.
- Revenue you can count on. Recurring programs designed to cover staff salaries—and then some.
- Human, not hype. Plain language, practical tools, and a partner mentality.